As an entrepreneur or small business owner, you probably don’t moonlight as one of the Mad Men. There’s a reason entire degrees are built around marketing; while some people have a natural talent, “winging it” almost always ends badly.
You might not realize you’re missing out on opportunities or revenue, but you likely are if you don’t have a pro in your corner. What was once considered savvy marketing has become long since dated.
How can you make sure you’re on the right track if it’s not in the budget to hire a marketing manager? Simply making sure you avoid the most common mistakes is a good start.
Take a look at the five most common marketing mistakes and see if you’re guilty. Fixing these faux pas can put you back on the fast track to success. More →
Studies have shown that webinars are an effective and cost efficient tool in reaching out to people. Small business owners and companies have recognized its importance and are now utilizing it for marketing and list building purposes.
While it’s true that the most popular social media platforms are doing a great job in helping businesses market their products and services, the webinar system has its own advantage over them. For one, it generates a low cost for every lead and a high level of engagement with target audience. Secondly, it is considered the second most effective method in terms of content marketing and thirdly, it promotes greater satisfaction among students thereby contributing to a higher study success rate.
Webinar vs Podcast
Compared to the podcast, the webinar has an edge in that it allows real time interaction with the attendees. This is efficient in clarifying certain issues clients and potential clients have about a particular product or service. Engagement is also assured in this method of communication. More →
When was the last time you called someone from a phone booth? If it takes you more than five seconds to remember it’s been THAT LONG. Payphones and phone booths are holdovers from a time when mobile phones were not yet widely available (yes, there was such a time, kids). But despite phone booths and payphones being practically obsolete, you still find them in many places all over cities around the world. More →
It was only a matter of time before movie watching in the theaters will be invaded by mobile apps. Screen Vision, a cinema advertising firm, is implementing a plan to integrate mobile devices when people go inside theaters. The plan is to enhance the pre-show experience before the movie is shown.
About 2,400 theaters across the United States are involved in this project. Screenvision developed an app for the iOS called Screenfanz. The objective is to bring a game show experience for people who arrive early in the theater. More →
We all love Quentin “Pulp Fiction” Tarantino, agreed? And we also know how weird can he can get. But can you actually dig what Mr. Q is doing in this Japanese commercial? It’s not that there’s something wrong with making a fool out of yourself in exchange for probably millions of yen, but for the sake of reporting can somebody tells us what’s happening in the commercial? Anybody can translate the commercial for us? Or better yet, send us the transcripts?
It’s a commercial for Japan’s Soft Bank, right? As you can see from the video, there was Quentin clad in Japanese Kimono, talking to two Japanese ladies eating noodles from Ajinomoto, a robot dog on a table a real dog together with a Japanese guy. Then the phone attached to the robot dog rings, and an American lady was seen yelling at Quentin on the phone.
Now, what can you deduce from this commercial?
It’s cute though. They all seem so serious about it.
QR codes have been around for more than a decade, but it is only now that they are gaining popularity in the United States. And now, more than ever, marketers are looking at the extensive possibilities that QR codes offer.
QR stands for Quick Response, and a QR code is another version of barcodes, so to speak. It is composed of black and white squares, and it serves as a repository of data in large amounts. Youâ€™ve probably seen QR codes – think of them as barcodes on something, steroids maybe. They are just a little larger and look slightly different from barcodes.
Much like you need a barcode reader to decode the data contained in a barcode, you need a QR scanning application to your smartphone, or any other similar device with a camera. You then need to scan the QR code, and it is up to the application to give you the data that the code contains. More →
Don’t look now folks, but pretty soon, Â your favorite restaurants and other business establishments might soon be offering various discounts, freebies and other promotional gigs in cooperation with Foursquare. Yes Foursquare, you it right? Â This is because Foursquare has just launched a business strategy that encourages establishment owners to use its service to engage mobile customers with specials and give them the ability to track how their venues is performing over time – through venue analytics.
Foursquare Business provides simple self-service tools that would allow you, as a business manager, to cook up with various kinds of special gigs that would attract customers to your business establishments. Specifically Foursquare Business will let you created the following specials:
Mayor specials can be unlocked only by the Mayor of your venue (the user who has checked in the most in the last 60 days).
Count-based specials are unlocked when a user checks in a certain number of times.
Frequency-based specials are unlocked every so many check-ins.
Wildcard specials are always unlocked, but your staff has to verify some extra conditions before awarding the special.
What’s cool about this is that Foursquare has mobile apps in three major mobile platforms – Android, iPhone and BlackBerry. And Foursquare can use this mobile apps to send notices to potential customers nearby to possibly invite them to check out your Foursquare promotional gigs.
To use Foursquare’s business tools, all you need to do is claim your venue. Once you’ve done that you can have access to various Foursquare venue analytics tools that will let you view:
most recent visitors
most frequent visitors
the times of day people check in
total number of unique visitors
a histogram of check-ins per day
So, what are you waiting for? Get into Foursquare and claim your venue now before somebody else takes it.
Among those who are taking advantage of the growing traffic on Facebook are mobile carriers which created their own Facebook Fan Pages. Â Major wireless carriers such as AT&T, Sprint, T-Mobile and Verizon Wireless have their own respective Pages on Facebook which they used as marketing tool containing company profile and other content related to their products and services. Â While these Pages maybe a good marketing tool, the question is – are these Pages driving traffic towards the wireless carriers’ websites?
Compete’s data and analysis say yes. According to Compete, traffic as well as engagement to these fan pages have been increasing over the past few months.
Measuring level of user engagement on Facebook fan pages and comparing them among wireless carriers, Compete’s analysis yielded the following:
The average time per visit for any carrier fan page from December to February was only 36 seconds
Both Sprint and Verizon Wireless were able to boost their time per visit above one minute in February
T-Mobile, the newest carrier to create a Facebook fan page experienced a decrease in time per session from December through February
While engagement data were not significantly high, it would be interesting to note that spikes occur whenever these wireless carriers are announcing new features, products and services. And that’s also the time when Facebook Pages are driving more traffic to the wireless carrriers’ websites. More →
Through the years, eBay has proven itself as a very viable e-commerce site providing consumers with fast and reliable platform for both selling and buying consumer goods. But that’s just eBay’s web interface.
Today, eBay is taking its selling business on mobile, specifically on the iPhone with the release of two new apps – eBay.com global marketplace and the new Â eBayClassifieds.com site. Â Both these iPhone apps allows you to take photos of an item that you want to sell, upload it to Ebay.com or EbayClassifieds and wait until someone notice and buys it. Â A pretty simple and quick way of transacting sales online, with the help of the iPhone.
â€œThe eBay Selling app makes it easy for sellers to bring even greater value and selection to eBay and offer more great deals for buyers. Whether selling or shopping, weâ€™ve put the worldâ€™s largest online marketplace in the palm of your hand, and weâ€™ve introduced a great new option for consumers who prefer to sell and buy in a trusted, family friendly local classifieds format,â€ said Lorrie Norrington, president of eBay Marketplaces.
True enough both the Ebay Selling App and Ebay Classifieds app lets you do the following:
For eBay Selling Ap – point, shoot and click to list an item from their iPhones in 60 seconds or less, research sales trends and price ranges on eBay and list similar items for sale,Â easily and clearly view the status of items for sale,Â share listings with Facebook and Twitter social networks andÂ quickly link to other eBay and PayPal iPhone apps.
For eBay Classifieds App – free ad postings in less than a minute with up to eight photos, either from the iPhoneâ€™s photo library or its camera, fast and simple search by keyword, location, price range and other attributes andÂ single-page ad view with reply, watch, and share features â€“ all while on the go.
And before I forgot, if you ordered the iPad, you’d be among the first users who will enjoy the upcoming eBay app for the iPad.