Museums are facing a unique problem these days – Millenials aren’t visiting their halls. The majority of museumgoers are older art lovers and parents with young children, but one of the biggest demographics out there, young adults, are staying home. Why?
Well, the conflict is pretty clear – why would you want to pay to visit a museum where you have to walk around quietly all day with your hands behind your back, when you can see the exact same content on your computer for free? If you have a laptop, you don’t even have to get out of bed. There are no crowds of tourists to get in the way, and if you want to lick the Mona Lisa, there’s no security guard to stop you.
So how can museums stay relevant? Many are turning to blogging and online marketing. [Read more…]