AT&T has launched its newest interactive product called Buzz.com. Interestingly, aside from the similarity with Google Buzz, it seems that both service might tend to overlap in terms of function and purpose. AT&T’s Buzz is a social recommendation site with a dash of local search function. It’s a new service for sharing local tips or “buzz” with your friends.
Similar to most social media sites, Buzz.com also taps into the growing social networks. Hence you can register using your Facebook credentials. So, once you register to Buzz.com using your Facebook profile, you don’t really need to build a new community of friends or sift through rants and raves from strangers.
Buzz.com also provides personalized local search based on the recommendations of people you know and trust. Again, another vital ingredient of a successful social recommendation site.
David Krantz, AT&T President and CEO Interactive said that Buzz.com was built on the strong foundation influnced by AT&T Interactive’s leadership and success in local search.
â€œBy offeringÂ buzz.com alongside our other local search properties likeÂ YP.COM, we create opportunity to reach a broader â€“ and growing user segment that relies on their community to make decisions. For favorited businesses, it means immediate recognition of a loyal customer and positive exposure among a network of friends,” said Mr. Krantz.