Realizing the power and penchant of the average citizens to gossips and other newsworthy topics, CNN will be launching a new video-sharing site called iReport.com as the hub of user-generated news.
Though the site is still under construction, Reuters claims it has the same look and feel of YouTube and other popular video-sharing sites. Users can easily upload audio clips, photos, and videos.
iReport.com is very different to the ever stringent CNN because users are allowed to submit whatever topic they have in mind. Currently, CNN holds more than 100,000 news-related videos and photos from citizen journalists but less than 10% were published on the site. With this new portal, the community and not the editors will decide what the news is. Still, CNN will monitor and remove contents considered offensive or inappropriate.
But, CNN will make extra effort to clear that news shown in iReport.com do not reflect its editorial views.
Avenue A | Razorfish recently held a reception for guests at the W Hotel in Times Square, Manhattan, to celebrate the re-launch of CNN.com. CNN.com is now easier to navigate and has new video components that allow CNN.com users to browse video by all types of topics and categories. Since the re-launch, Nielsen has ranked CNN.com #1 in Share/Online News, and #1 in Gross Usage Minutes. The website was designed by the 400-person New York office of Avenue A | Razorfish, one of the largest interactive marketing and technology services agencies in the world.
In photo (L-R) JosÃ© Martinez – Vice President and Client Partner, Avenue A | Razorfish; Bob Lord â€“ President of the East Region, Avenue A | Razorfish; David Payne â€“ Senior Vice President and General Manager, CNN.com; and Jim Warner â€“ Executive Vice President and General Manager for New York, Avenue A | Razorfish
CNN.com and Google announced an agreement that enlists Googleâ€™s AdSense advertising program to deliver site targeted advertising to CNN.com.
Through this collaboration, the AdSense service places contextually relevant ads alongside CNN.com content, allowing both small and large advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com.
“At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users,” said David Payne, senior vice president and general manager of CNN.com. “Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership.”
“CNN.com is an important and respected news source, and weâ€™re pleased to enhance the reader experience through the targeted placement of relevant ads,” said Marc Leibowitz, Googleâ€™s director of strategic partnerships. “By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com.”