Call it coincidence or a a deliberate attempt at possibly spoiling the intensifying excitement over the release of the iPad. But Amazon’s recent airing of two TV ads for Kindle is a sign that the company is not just going to let the iPad steal the Kindle’s existing dominance on the e-book market.
The two TV ads features are short snappy and trendy clips showing the theme “books in 60 seconds.” Meaning, that’s how fast you can get hold of a full edition of a published book in your Amazon Kindle, through its 3G wiresless connectivity or via the Internet. The Kindle TV Ads are pretty well done, colorful and able to send the message that the Kindle can bring “colors” to what you read.
Interestingly, Amazon has commissioned airing of the two commercials into prime time on major channels. Makes us think that Amazon has really spent a lot to push their campaign. And of course, it shows how serious they are in staying competitive against the iPad.
Here’s the other Amazon Kindle TV commercial.