announces Boing Boing Gadgets, comments, and redesign

boingboing announces Boing Boing Gadgets, comments, and redesignFederated Media Publishing Inc. and the co-editors at Boing Boing, one of the world’s most popular and influential blogs, today announce three new features for the award-winning “directory of wonderful things” at the debut of; the return of audience comments; and a major design makeover for Boing Boing.

The redesign and addition of Boing Boing Gadgets comes 7 years and nearly 40,000 posts since the former print magazine BoingBoing, which debuted in 1989, became a blog. In collaboration with FM’s technical team, BB has developed and added an array of new custom community features.

Boing Boing Gadgets will feature a daily stream of reviews on consumer electronics, games, and related geek gear. Led by veteran gadget-blogger Joel Johnson, will also include contributions from’s four co-editors: Cory Doctorow, Mark Frauenfelder, Xeni Jardin, and David Pescovitz.

Boing Boing also debuts a new system to accommodate reader comments and discussions. “It’s been four years since Boing Boing removed a more primitive comment publishing system,” said Federated Media founder John Battelle. “We’ve worked together to design a new system that makes Boing Boing even more responsive to its community members.”

Visitors to Boing Boing will today also see the first major redesign ever undertaken at the popular site. To rethink the site design, Boing Boing looked to Jemma Hostetler, a designer well-respected in the interactive media worlds for avant garde online experimentation. Hostetler, co-founder of StudioSansNom, focused on updating the typography for improved readability, introducing more intuitive navigation, and rethinking the page format while retaining the clean, white look of classic Boing Boing.