Google completes shopping trifecta with FeedBurner buy

feedburner.thumbnail Google completes shopping trifecta with FeedBurner buyGoogle has been quite the busy shopper this week. After picking up security firm GreenBorder Technologies and photo-sharing site Panoramio they’ve now announced the acquisition of RSS company FeedBurner. We’d reported on this already as being a confirmed rumor talked about by TechCrunch.

FeedBurner, in a posted FAQ, said Google acquired them because the giant search engine “believes that feed-based content and advertising is a developing space where we can add value for users, advertisers and publishers. FeedBurner’s technology and talented team are a great addition to Google’s current solutions for advertisers and publishers.”

Though the acquisition $$ had been reported as being $100 million FeedBurner and Google look like they have no plans to announce terms of the deal. The FeedBurner site will remain up and running as integration of their technology occurs with that of Google’s. It was stated however that “it’s too early to know how FeedBurner’s technology will be integrated into Google. We do not have any news to share about integration plans at this time.”

It’s important to note in Google’s announcement about FeedBurner’s feed advertising platform. It will be interesting to see how they make use of the “targeted in-feed ads and innovative techniques like RSS feed-driven ads.”

You can read more about this via a post on FeedBurner’s blog.

Google buys Feedburner for $100 million

feedburner Google buys Feedburner for $100 millionTechCrunch reported that Google is indeed buying Feedburner for $100 million.

“Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years. The information we have is that the deal is now under a binding term sheet and will close in 2-3 weeks, and there is nothing that can really derail it at this point,” Michael Arrington, founder of TechCrunch posted.