SustainLane Media raises stake in green business with sustainable Green Ad network

SustainLane Media is pioneering a greener media frontier with its Green Ad Network.  The company has forged a unique partnership with renewable energy pioneer NativeEnergy to offset the estimated carbon footprint of all of the Network’s campaigns.
Currently, each time the network serves an ad to a participating site, a small amount of carbon is generated by the required computer energy.  Garnering over 150 million page views each month across more than 100 green Web sites and blogs, SustainLane Media’s Ad Network makes a significant ecological impact through the energy it uses.
By teaming with NativeEnergy, SustainLane Media is supporting high quality, third-party verified renewable energy and emissions reductions projects that will help prevent carbon from being released in the atmosphere and offset the carbon released through the Green Ad Network. opens world’s largest green shopping destination

evo opens world’s largest green shopping destinationJust in time for the holiday shopping season, EVO announced that is open for business to provide shoppers with the widest selection of green gift items on the web. EVO has prescreened millions of products for their green attributes and only offers products for sale on that earn an EVO rating of one to five leaves. features more than 100,000 green products and services from 1,200 retailers in one location to make it easy for holiday shoppers to find great green gifts for everyone on their list, from babies to grandparents to business associates.

In addition to toys, features gift baskets, clothing, jewelry, bath and body products, food, home accessories, gadgets, and even eco-travel packages, cars and solar energy products. Retailers offering products and services on range from specialty brands to large retail giants and include American Apparel, Baby Center, Burt’s Bees, Comet Skateboards, Eileen Fisher, GE, Hanna Anderson, HP, Home Depot, Macy’s, Method, No Sweat Apparel, Nordstrom, Patagonia, REI, Target, Toys “R” Us, Toyota, Under The Canopy, Whole Foods, Victoria’s Secret, Viva Terra, and more than a thousand other sellers.

EVO has partnered with Trees for the Future to plant a tree in the name of everyone who joins the community, and has pledged to plant at least 100,000 trees this holiday season.

Discovery acquires green blog

treehugger Discovery acquires green blog Treehugger.comDiscovery Communications announced the acquisition of the leading eco-lifestyle website, The interactive site becomes part of Discovery’s global multiplatform initiative Planet Green, which includes the first 24/7 eco-lifestyle TV network launching in 50 million homes in early 2008.

The deal brings’s rich mix of news, blogs and advice to Planet Green and furthers Discovery’s previously announced goal of developing original programming related to the environment, sustainable development, conservation and organic living. In acquiring, Discovery is pursuing its multiplatform strategy of being the leading content provider across nonfiction genres around the world. The transaction will not have a material impact on earnings in year one.

Founded in 2004 with the mission of bringing green living to the masses, has emerged among the most successful ecologically oriented websites, with 1.4 million unique monthly visitors. It has served over 50 million pages, has a vast archive of 13,500 posts, and is among the most recognized and linked-to green sites, as calculated by Google and Technorati.

Financial details of the acquisition were not disclosed. PaidContent, however, is placing it at $15 million.

Here is Treehugger’s take on the acquisition.

Veria brings natural wellness online

veria Veria brings natural wellness online Veria, a company dedicated to bringing natural wellness to the mainstream, is launching its online wellness portal to become the the first of its multi-integrated tiers that will have natural wellness consumers thinking differently about diet, about exercise and about life.

This is a one-stop destination for those interested in making wellness a lifestyle. Through Veria’s comprehensive online wellness encyclopedia, consumers will have a trusted source to conduct research, download videos and review the latest updates and articles on health and wellness.

“Wellness begins with understanding natural ways of living and a desire to live in harmony with the natural world,” said Subhash Chandra, founder of Veria. “People everywhere want to look and feel good and to live in peace and happiness. Veria expresses these fundamental human desires, shared by millions of people throughout the world.”

More than 200 million Americans express a strong desire to live more naturally, and an additional 80 million state that maintaining health and vitality is the most important goal in their lives.

Google launches RechargeIT Plug-In Hybrid Car initiative

viewmedia Google launches RechargeIT Plug In Hybrid Car, the philanthropic arm of Google Inc., announced the RechargeIT initiative that aims to reduce greenhouse gas emissions and oil dependence by accelerating the adoption of plug-in hybrid electric vehicles (“plug-ins”). As part of this initiative, awarded $1 million in grants and announced plans for a $10 million request for proposals (RFP) to fund development, adoption and commercialization of plug-ins, fully electric cars and related vehicle-to-grid (V2G) technology.

In addition, Google Inc. announced that it has switched on the solar panel installation at its Mountain View, Calif. headquarters, which will help the company reduce its environmental footprint and power its plug-ins with clean solar electricity. At 1.6 megawatts – and with an electricity output capable of powering approximately 1,000 average California homes – the Google project is the largest solar installation to date on any corporate campus in the U.S. and one of the largest on any corporate site in the world.

Google teamed with PG&E to demonstrate the bi-directional flow of electricity between plug-ins and the electric grid. “Clean energy technology can dramatically shift how we make and use energy for our cars and homes by charging cars through an electric grid powered by solar or other renewable energy sources, and selling power back to the electric grid when it’s needed most. This approach can quadruple the fuel efficiency of cars on the road today and improve grid stability,” said Dr. Larry Brilliant, Executive Director of