Expanding its focus on the teen girl market, IAC announced that it has acquired StarNet Interactive, producers of GirlSense.com, a virtual community that offers teen girls a place to develop social networks around fashion. Financial details of the acquisition were not disclosed.
IAC maintains a product portfolio that centers on properties that enhance online communication and social networking through self-expression among tweens, including Zwinky, SmileyCentral, and Webfetti.
GirlSense offers highly customizable tools that allow girls to create their own virtual fashion boutiques. Since its inception, GirlSense primarily grew its user base through word of mouth and viral networking to 13 million registered users. The site was spun-off from Gteko in November 2006 after the company was acquired by Microsoft.
Liberty Media Corporation and IAC announced that they have resolved their legal dispute regarding IAC’s proposed restructuring.
Liberty has agreed to drop its appeal of the decision handed down by the Delaware Chancery Court on March 28, 2008 and will not oppose the proposed single-tier spin-offs of HSN, Interval International, Ticketmaster and Lending Tree, which IAC advanced earlier today by making its initial filings with the SEC.
Further details of the arrangement between IAC and Liberty are set forth in filings the companies make with the Securities and Exchange Commission.
“Now it’s really over and that’s great for both of us,” IAC Chairman and CEO Barry Diller said.
AOL and Citysearch inked a strategic partnership that will extend the reach of Citysearchâ€™s local content and pay-for-performance advertising network, while further enhancing the local content on AOLâ€™s network of websites. Financial details of the agreement were not disclosed.
Under the agreement, Citysearch, a leading online local guide and an operating business of IAC, will provide its local content, including editorial reviews, user reviews, merchant videos, photos and offers for distribution across AOL properties, such as AOL CityGuide, AOL Local Search and MapQuest. AOL will integrate local advertising and content from Citysearchâ€™s broad base of local advertisers into AOLâ€™s leading local properties, offering advertisers access to more than 57 million unique users per month.
IAC and e-Dialog, provider of advanced e-mail marketing and database technologies, announced a multi-year partnership in which e-Dialog will provide IAC with services and tools to support and coordinate e-mail marketing activities across the broad IAC network of brands.
The agreement is a result of an extensive review process involving a number of IACâ€™s businesses, to identify a broad-based tool-set and expert services that will support comprehensive, efficient, and segmented e-mail and database marketing. The agreement encompasses a number of IAC businesses, including LendingTree, Evite, TravelSmith, and Connected Ventures that have already engaged with e-Dialog. IAC will continue to roll-out e-Dialogâ€™s services across the remaining brands over the course of the next few months.
IAC announced the launch of Black Web Enterprises Inc. (BWE), the company’s online destination for the Black community.
BWE will house a number of yet-to-be-announced online destinations catering to the distinct needs and interests of the estimated 50 million Black people living in the U.S., from African Americans to Blacks from Latin America and the Caribbean.
“With a phenomenal management team in place, we are on the cusp of unveiling the first initiative under the Black Web Enterprises umbrella… a site that will revolutionize the internet for the Black Community,” said Johnny C. Taylor, Jr., President & CEO of BWE. “Rather than compete with existing sites already geared toward the Black community, our goal with the initiative is to expand this market in order to bring the absolute best and most relevant web experience to Black people everywhere.”
Ticketmaster of IAC, announced that it has entered into a definitive agreement to acquire TicketsNow for $265 million.
Ticketmaster will create an integrated platform on which fans will be able to simultaneously review and compare ticket availability and pricing in the primary, premium and resale categories. Building upon its existing TicketExchange resale marketplaces and partnerships with the NFL, NHL and NBA, Ticketmaster will work closely with its venue, promoter, team and other live entertainment clients to offer ticket validation and electronic ticket delivery to fans purchasing in the resale marketplace. The acquisition will put Ticketmaster in colliding path with StubHub.
TicketsNow works with more than 800 professional ticket resellers that are vetted to ensure the highest levels of accountability and integrity.
Upon closing of the sale, TicketsNow will continue to operate from its Rolling Meadows and Crystal Lake, IL locations. Cheryl Rosner will continue as CEO, and the company’s current management team is expected to remain in place.
The Wall Street Journal reports that IAC/InterActiveCorp. is planning to enter China with $100 million earmarked for Internet businesses. A new company is expected to launch within a year and would cover media and advertising. IAC is also planning to bring Ask.com to China. Prior to this announcement, IAC has already invested $200 million in China, the report said.