When Jeff Bezos, CEO of Amazon, unveiled the new Kindle models that will go on sale in a few months, everyone got excited. These are products that will shake up both the e-book reader and tablet markets. But then one bit of information suddenly dawned on them – the Kindle Fire tablets will all be ad-supported, with no option to buy a model that doesn’t support ads.
The reactions to having ads forced on you without the option to opt out of it has rubbed many people the wrong way – and it may have been a significant enough number because Amazon has announced belatedly that Kindle Fire buyers who want to have the ads removed can now have it removed by paying a $15 fee. [Read more…]