Smartphone Traffic Up, Due to Android and iPhone

Screen shot 2010 03 25 at 9.52.41 PM 490x279 Smartphone Traffic Up, Due to Android and iPhone

Admob has just released its February 2010 Mobile Metrics Report and the data is showing some interesting trend in the worldwide mobile traffic scene.  Key point is the fact that Admob’s worldwide traffic for smartphones contributes 48% to the total mobile traffic in February 2010. This is a big increase from last year’s 35%. And guess where those traffic are coming from? – heavy application usage on iPhone and Android phones.

Meanwhile the other two mobile categories, feature phone and mobile Internet devices also get some increase in traffic.  Although overall traffic from feature phones decreased to 35% from 58% in the same period last year, its absolute traffic still increased by 31%. For mobile Internet devices, worldwide traffic grew to 17%. Most of the traffic from this kind of devices came from the iPod Touch, Sony PSP and Nintendo DSi.  Would these change once the iPad is shipped? That remains to be seen. But as well know the iPad belong to this category.

Screen shot 2010 03 25 at 9.54.38 PM 300x263 Smartphone Traffic Up, Due to Android and iPhoneFor the traffic per smartphone category, as expected the iPhone still gets the biggest chunk of mobile traffic as monitored by AdMob. Share of smartphone requests for the iPhone increased from 33% to 50%.   For Symbian platform, the share of request decreased from 43% to 18%. And guess which platform is getting Symbian’ share of request?  Obviously it’s the Google Android mobile platform. In fact Android is now the fastest growing mobile OS on a year-over-year metrics.

The top five Android devices as noted by AdMobe are the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ.

Bing gains but still way too far to challenge Google

Bing has increased Microsoft’s share of the search market by 1% in the US according to analysis for June conducted by StatCounter. Google, obviously, still dominates the US search market.

Microsoft (Bing, Live Search and MSN Search in total) had 8.23% market share in June, behind Yahoo! at 11.04% according to monthly analysis by StatCounter Global Stats. Google has fallen back slightly from 79.07% in April to 78.48% in June but maintains its strong foothold on the lead. Nothing to worry for Serge and Larry.

Aodhan Cullen, CEO, StatCounter, said:

“At first sight, a 1% increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing but the underlying trend appears positive. Steady if not spectacular might be the best way to describe performance to date.”

Data is based on an analysis of 1.316 billion search engine referring clicks (336 million from the US) which were collected from the StatCounter network of over three million websites.

Boomer women count Internet as primary news source

The fate of the nation’s traditional news sources, specifically newspapers and TV news programs, may lie in the hands, eyes and pocketbooks of America’s well-connected, growing network of women age 50-plus. A recent survey by among its more than 20,000 members, shows that while Boomer women are now utilizing the Internet as their core news source they remain heavy consumers of “traditional” media outlets with nearly 70% of respondents citing a combination of newspapers, TV, radio and magazines among their primary sources of news. is the first online destination created exclusively for women 50+ and a peer-to-peer information exchange populated by smart and passionate women.

With statistics showing that women 50+ are spending more money compared to any other demographic– and more time online than teenagers– understanding this often overlooked yet powerful, advertiser-friendly block of consumers could be key to the survival of “traditional” media such as newspapers and TV news programs. Among these “Vibrant Women,” as dubbed by, the survey findings uncovered that:

• Online News Leads the Way: 28% of women 50+ depend on the Internet as their primary news source. Of those who turn to the Web for news, 29% use their Web service homepage (Google, Yahoo, MSN, etc.), 25% log-on to newspaper websites (,, local newspaper sites, etc.), 25% read news blogs and specialty online news sources (,,,, etc.), and 16% rely on online news sites of broadcast media outlets (,,, etc.).

• “Traditional” Media Still Plays a Central Role: While garnering smaller percentages than the Web on an individual basis, when combined 70% of respondents cite multiple “traditional” print and broadcast media as their primary news source — TV news programs (23%), newspapers (21%), radio (15%) and magazines (11%).

Mobile Internet and video users now spend 30% more time with all media than general population

New data from Knowledge Networks‘ ongoing, single-source measurement of eight key media shows that 11% of the U.S. population now accesses mobile Internet or video weekly, and that these “early triers” are avid users of new and traditional media alike. They spend 30% more time with media than the general population (ages 12 to 64), and they also have higher incomes, travel on business regularly, and are more likely to have made an online purchase.

This marks the first time that mobile media has been included in the measurement for MultiMedia Mentor(R), which tracks use of eight media throughout the year – including simultaneous use and detailed profiles of respondent shopping, dining, and other characteristics. The service includes proprietary software (Media Scan; Media Mentor) that enables users to access the multiyear database and determine the most efficient ways to reach key targets with media plans.

The study shows that past-week users of mobile Internet or video spend 12% more time a day with TV than the general population – but its share of their total media time is lower (46% for mobile media users compared to 53% for gen-pop). The mobile media group also devotes 75% more time to Internet, which accounts for 26% of their media time (versus 20% for the full population). Mobile Internet/video users also spend more time with videogames than they do with newspapers and magazines combined.

BlackBerry Curve unseats Apple iPhone as most popular smartphone

According toThe NPD Group, an aggressive “buy-one-get-one” promotion by Verizon Wireless helped RIM’s BlackBerry Curve move past Apple’s iPhone to become the best-selling consumer smartphone in the U.S. in the first quarter of 2009. RIM’s consumer smartphone market share increased 15 percent to nearly 50 percent of the smartphone market in Q1 2009 versus the prior quarter, as Apple’s and Palm’s share both declined 10 percent each.

Based on U.S. consumer sales of smartphone handsets in NPD’s “Smartphone Market Update” report, the first-quarter 2009 ranking of the top-five best-selling smartphones is as follows:

1. RIM BlackBerry Curve (all 83XX models)
2. Apple iPhone 3G (all models)
3. RIM BlackBerry Storm
4. RIM BlackBerry Pearl (all models, except flip)
5. T-Mobile G1

Smartphones, which represented just 17 percent of handset sales volume in Q1 2008, now make up 23 percent of sales.

Andorid, iPhone steal share against competition– AdMob

AdMob is setting its eyes on the rapid growth of the Android and iPhone platforms in its March 2009 Mobile Metrics Report. Growth in requests from devices running the Android and iPhone Operating Systems continued to outpace other platforms in March, despite the relatively limited number of devices in market.

The application stores for both platforms have significantly influenced this growth; in March, more than half of Android and iPhone requests came from applications. In the first five months following the launch of the Android Market in the US (November 2008 to March 2009), Android requests increased an average of 47 percent per month. In the first five months following the launch of the App Store in the US (July 2008 to November 2008), requests from the iPhone increased an average of 88 percent per month.

Other highlights from the March 2009 AdMob Mobile Metrics Report:

  • The HTC Dream (G1) generated 72 million requests, giving it 2 percent share of the overall US Market in March.
  • In the US in March, the HTC Dream (G1) was the number 10 overall device and the number 4 smartphone, after the iPhone, BlackBerry Curve, and BlackBerry Pearl.
  • The Android OS now has 6 percent of the US smartphone market and is tied with Palm as the fourth-largest OS.
  • The iPhone generated 8 times more US requests than Android in March. The iPhone platform in total (iPhone and iPod touch) worldwide generated 23 times more requests than Android.

The comparison of Android to iPhone in the March 2009 AdMob Mobile Metrics report is based on requests for AdMob ads on the mobile Web and in applications from the HTC Dream (G1) and the iPhone in the US. The launch dates of the two application stores roughly correspond to the launch of AdMob’s in-application ad units.

Singapore Internet users spend half of time online on social and entertainment sites

comScore, Inc. has released its first overview of web usage in Singapore. The report includes a ranking of the most engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service.

In February 2009, more than 2.5 million people in Singapore age 15 and older accessed the Internet from home and work locations, consuming an average of 1,785 pages of content and accessing the Internet an average of 21 hours per person.

Internet users in Singapore averaged 21 hours online per visitor during February, with online communication, entertainment, and social networking topping the list of how users were most likely to spend their time. Highlighting the particular significance of online communication in Singapore, Instant Messaging captured 24 percent of total minutes, making it the leading activity, while Web-based email accounted for 6 percent.

singapore Singapore Internet users spend half of time online on social and entertainment sites

Mobile revenues to reach $14.6 billion by 2013

Global revenues from mobile music services will reach nearly $14.6 billion by 2013 despite a fall in ringtone sales, a new report from Juniper Research revealed.

The Juniper report also found that many of the key hurdles to mass adoption of full-track services have been significantly reduced, notably handset form factor, memory constraints, and (in some markets) a reduction of data costs. It said that these factors, allied to the increasing willingness of the major labels to participate in mobile ventures and the proliferation of user-generated content in the mobile space, were likely to drive push adoption and usage levels still higher.

Much of the recent interest in full-track downloads across the industry has been stimulated by iPhone and iPhone 3G.

The Juniper Research report includes historical, current and forecast market sizing through to 2013, including data on service usage, user numbers, pricing, user spend and end-user revenues together with scenario-based forecasts of the impact of the economic downturn on mobile music adspend.

Details of the report Mobile Music: Videos, Streamed, Full Tracks, Ringbacks, Ringtones & Downturn Analysis 2009-2013 (5th edition) can be freely downloaded.

TV, Internet and Mobile usage in U.S. keeps upswing– Nielsen

The Nielsen Company reported that viewing of video on television, Internet and mobile devices continues to increase and has reached new heights. In its fourth quarter “A2/M2 Three Screen Report,” Nielsen reported that the average American watches more than 151 hours of TV per month, an all-time high. Meanwhile, Americans who watch video over the Internet consume another 3 hours of online video per month and those who use mobile video watch nearly 4 hours per month on mobile phones and other devices.

Nielsen also reported that digital video recorded (DVR) and other timeshifted television is watched at double the pace as video online at 7 hours, 11 minutes per month. Yet in a potential indicator of how audiences could timeshift in the future, young adults (age 18-24) watch video on the Internet and on a DVR at the same rate or about 5 hours per month.

The TV and Internet figures are calculated using Nielsen’s National TV and Internet panels which are measured electronically and reported on a regular basis. The Mobile phone figures are collected by Nielsen via a quarterly survey, and give a firsthand look at how early adopters report their usage of mobile video.

Majority of web users concerned about privacy online

Majority of web surfers (80.1%) indicated concern about the privacy of their personal information such as age, gender, income and web surfing habits, a Burst Media survey revealed.

The survey was administered to over 4,000 web users with the purpose of better understanding how privacy impacts a web user’s Internet experience, as well as its impact on advertisers. In addition to finding that privacy is a significant concern amongst web users, the survey also revealed that concern increases with the age of the respondent.

Concern about privacy is prevalent among all age segments, and increased with the respondent’s age from 67.3% among respondents 18-24 years to 85.7% of respondents 55 years and older.

The survey also found that most web users believe web sites are tracking their behavior online. Three out of five (62.5%) respondents indicated it is likely that a web site they visit collects information on how they navigate and interact with it.

Also of note was the revelation that personal privacy is not something people are willing to give up for more relevant advertising. Based strictly on the description “advertisements more relevant to interest,” only one-in-five (23.2%) respondents would not mind if non-personally identifiable information was collected if ads were better targeted.