Just a quick note to follow-up on the latest development about New York Times plan of introducing a paid model for its online newspaper. Â It is now official, NYT will be rolling out the paid-metered model beginning in 2010.
The metered model approach to making its loyal readers pay for their access to the New York Times will give users free access to a set number of articles per month. NYT will start charging users online when they’ve access more than the number of free articles. Â According to NYT, this is their way of creating a second revenue stream that will somehow help in preserving the online newspaper. Furthermore, offering the NYT online on a paid subscription basis will also give them the flexibility to keep an appropriate ratio between free and paid content – hence helping them stay connected to the Internet.
To prepare the online NYT, new online infrastructure will be designed. Â The good news is, Â those who subscribe Â to the print NYT will continue to have free access to the online NYT, even when the paid model system is already implemented.
NYT Chairman Arthur Sulzberger expressed confidence that the loyal NYT users would not mind the paid model since it will help the NYT improve on its content.
“Our audiences are very loyal and we believe that our readers will pay for our award-winning digital content and services.”
Pricing and other details about the new paid model will be released in the coming months. In the meantime, you’ge 11 more months of free access to the NYT online, so make the most of it.
IZEA, of PayPerPost fame, is preparing the launch of PayPerTweet according to AdWeek. Twitter users will get paid based on a flat fee pro tweet or depending on the amount of clicks they get. Users will be required to disclose sponsored tweets with the hashtag #spon.
When the platforms launches, launch is expected next week, we can prepare for a new shitstorm in a glass about advertising and disclosure and daring to make a quick buck from an online profile.
That said, if the Twitter team agrees with this advertising concept, possibilities for IZEA are big and one can only wonder why Twitter didn’t come up with this. IZEA could go big here and catch the eyeballs of bigger brands all while also linking up with big media companies, who have automated their twitter feed. Since the celebrity invasion of Twitter there are less media feeds in the Twitter Top 100, but many news corporations have more than 100.000 followers, both main stream media or new media. The reason why these feeds are the most appropriate ones to advertise on are simple: More →
NYTimes.com announced that My Times is now available to all users. My Times provides readers with the ability to personalize their web experience on NYTimes.com by organizing sources from all over the web; receiving recommendations from Times journalists for their favorite sources of news and entertainment; and adding various widgets to their pages.
“What makes My Times unique is the editorial guidance from our top journalists, including Op-Ed columnists Nicholas Kristof and Frank Rich, Baghdad correspondent Edward Wong and book critic Michiko Kakutani. Readers can pull content from their suggested list of feedsâ€“ or from anywhere on the web,” said Vivian Schiller, senior vice president and general manager of NYTimes.com. “This is just the first of the personalization features we plan to unveil in the near future.”