For some people, podcasting is a cathartic outlet, meant to serve as both a hobby and a means of self-expression. For others, it’s something fun to play around with in their spare time, serving a broader interest or hobby. For still others, podcasting is a kind of business, meant to earn them revenue, fame, or some mix of the two.
When you’re involved with podcasting and online marketing, you know that one of the most important things that you need to do is make sure that your audience is comfortable. And because your voice is going over the airwaves into an environment that your can’t totally control, you have to work with what you can suggest they do. Including those suggestions inside your podcast or marketing scheme can really help your bottom line.
So if you can stitch it into the words that you say, try to suggest things to your audience about where they’re sitting and how they’re listening. Learn what the average attention span is. Perfect your mixing and mastering before your audio goes over the airwaves. And, consider the difference between group and individual listening experiences. [Read more…]
Podcasting has recently become a serious marketing tool for small business owners. Only a few years ago, podcasting was a seemingly dying trend. In the past five years, the number of people who are tuning into regular podcasts has tripled. A Google search for the subject will result in millions of different podcasts based on almost any topic imaginable.
With such a reach as this, podcasting has the invaluable potential for marketing. Podcasting can be used in many ways to benefit small business. Here are a few of the most useful suggestions for utilizing this booming tool. [Read more…]
You’ve probably heard, at some point, that blogging has created massive opportunities for creative individuals. It offered an avenue for stating your opinions, and share your voice with others via digital means.
But once a blog was in place, the next level of challenge settled into your creative concerns: How do you reach more people? Because everyone is vying for limited attention, your blog has to be exceptional in all regards.
One way to convince those millions of potential readers on the web that your perspective is worthy of their time is to add a podcasting element to the mix. The podcast format allows people to listen (instead of just read) your blog … and a number of other opportunities become apparent once you’ve done a bit of research.
Make Sure You Understand Both Platforms First
Before you jump too far into podcasting, though, make sure you understand the basic frameworks of both blogging and podcasting. When you decided to create a blog, what general format did you use? WordPress, maybe, or Joomla? Or did you build your site totally from scratch?
Whatever your method, you should be sure that you understand that format fully so you’re not missing any opportunities for advancing your goals. The same goes for podcasting.
Do you intend to stream it somewhere? Are there any potential music copyright issues to be aware of? Address those questions first. [Read more…]
Whether they are customers on your website, social media followers, or people following your blog, you want to keep the readers of what your write and post interested, and in order to do that you need to keep coming up with new things that make them want to come back for me. Here are a few things that you can share in blog posts, link to your website, or plaster all over social media that will peek your customers interest, and probably even attract new ones. [Read more…]
Once you get into the world of podcasts, you never really go back. It’s the best parts of the radio mixed with the best parts of the internet, and it’s completely free and on demand. And there are more topics and types of shows than you could ever hope to listen to, so it’s a infinite box of listening pleasure.
But what activities could you do while listening to these various podcasts? Consider the possibilities of working out, driving, getting ready to sleep, getting your morning motivation in, or just learning about cool stuff. And it’s all just a few clicks away through iTunes or another podcast browser. [Read more…]