and Google form strategic global alliance

salesforce and Google form strategic global, an on-demand business services, and Google announced that they have formed a strategic global alliance to help millions of businesses leverage the Internet to achieve success. The newest product resulting from this alliance, Salesforce Group Edition featuring Google AdWords, is a robust offering that combines the power of Salesforce on-demand CRM applications with the Google AdWords platform to achieve integrated sales and marketing success. This joint solution provides businesses of all sizes with the same tools used by larger enterprises to successfully attract and retain customers.

“The Web has quickly become the most powerful tool small and medium sized businesses can use to compete and win in today’s economy,” said Eric Schmidt, chief executive officer at Google. “Combining the power and simplicity of Salesforce with Google AdWords helps businesses find and keep customers to ultimately drive their continued success.”

“The alliance of Google and brings together the world’s leading platforms to empower small and medium sized businesses to accelerate and thrive. The Internet has completely changed the landscape for small and medium businesses and the alliance between Google and enables companies of all sizes to acquire new customers and streamline their business to experience unfettered success,” said Marc Benioff, chairman and CEO of