Once Upon a Time, StumbleUpon Beats Facebook In Generating Site Traffic

StatCounterGlobal 490x286 Once Upon a Time, StumbleUpon Beats Facebook In Generating Site Traffic

We all know how formidable Facebook is,  as a social media site capable of generating traffic to websites and in terms of userbase as well. Next to Facebook, we always think of Twitter.  We never really thought about other sites, such as StumbleUpon perhaps? Now here’s an interesting statistics published by StatCounter covering the amount of traffic generated by social media sites that leads to website page views. The statistics cover Mar 2009 to Mar 2010. And guess what in 2009?  StumbleUpon use to bring more traffic to websites than Facebook does.

From March 2009 to July 2009, StumbleUpon was actually the number one social media sites that drives the most traffic to websites. Overall, from Mar 09 to Mar 10, StumbleUpon was second to Facebook in generating traffic to websites with 25% of social media hits, while Facebook had 48%. Twitter had 10% of social media hits.  The rest include – YouTube (6%), reddit (4%), Digg (2%) and MySpace (2%).

So, what’s the importance of these statistics? From a business perspective this only goes to show that social media sites could be a good tool for driving traffic to business sites. Hence, we now see more brands having their Facebook pages linked to their individual corporate websites.

Mr. Aodhan Cullen, CEO of Statcounter remarks:

“Social Media market share fluctuates a lot more than browser or search statistics. For example, Facebook peaked over Christmas and the New Year with almost three quarters of the total, perhaps reflecting its important role in communications between families and friends.”

In case you’re wondering StatCounter’s data was based on 13 billion page views across the globel StatCounter network of member sites.

So there, if your  company does not have a social media presence yet, you might want to start creating one on Facebook, especially now that there are many things happening with Facebook in terms of features and functionality.

StumbleUpon releases Facebook application

stumble facebook StumbleUpon releases Facebook applicationStumbleUpon, one of the most popular ways to discover new sites and videos on the Internet, today announced the release of a specially designed application for the Facebook Platform. The announcement came on the heels of hitting the recent milestone of two billion stumbles.

The StumbleUpon application for the Facebook Platform links users’ StumbleUpon and Facebook profiles. Now, users’ most recent “thumbs up” stumbles can be displayed right on their Facebook profile.

“The StumbleUpon application for the Facebook Platform blends discovery and social networking to create a perfect way for StumbleUpon and Facebook members to find and share new and interesting things on the Web,” said David Feller, vice president of marketing, StumbleUpon. “Finding the best sites on the Web just got easier for Facebook users.”

StumbleUpon has also unveiled a new feature within its newly redesigned user pages, called “What’s New.” Now, Stumblers can see the most recent discoveries within their network, facilitating sharing of the best sites within the StumbleUpon community.

Is Digg facing their greatest challenge right now?

digg Is Digg facing their greatest challenge right now?Digg is in trouble, although they might not even know it, which I think they do but that’s beside the point. They’re in trouble because the people who are making their service interesting, the content providers, are starting to get pissed off. There’s a lot of talk of censorship around Digg these days; here’s the most recent Techmeme thread, which originates from a post by Neil Patel over at Pronet Advertising.

What happens to a social content service when it appears too frequently around this kind of accusations? A smaller one would falter, perhaps even crash totally, but Digg is not a newcomer nor a baby in the business. They’re the giant in their area, Netscape, Reddit, StumpleUpon and whatnot are just up and coming projects but not real competitors. Or are they? Could Digg actually alienate their core crowd with this proposed behavior? True or not, just the fact that there’s a discussion about wether Digg is censoring or not, and how they’re doing it (Digg users burying “anti-Digg stuff” is old news) is hurting the site.

Core Digg users will probably stay, but others will leave, in search of other places to share their stories with the world wide web. Like Netscape, Reddit, StumbleUpon and whatnot…