Linden Lab, creator of the virtual world Second Life, revealed that it has delivered over 15 billion minutes of voice services, demonstrating the rapid growth and broad adoption of VoIP in Second Life. The company also revealed its product roadmap for the remainder of 2009, such as introducing new features that will enhance the Second Life platform and provide unique monetization opportunities. With 700,000 unique users consuming more than a billion minutes a month, voice has become an integral component of the Second Life experience.
Over 50% of Second Life users, a group that includes a broad range of consumers, educators and large enterprises, use voice as part of their everyday inworld experience. In addition to making education, business meetings, simulations, training and casual conversations more meaningful, realistic and fluid, voice is also a key component of Linden Labâ€™s business model and strategy moving forward. With several key product launches scheduled for the latter half of 2009, Linden Lab expects this rapid adoption to continue while also adding several new revenue streams for the company.
In addition to revealing its roadmap for the rest of the year, Linden Lab is also introducing a new service called AvaLine that enables residents to receive voice calls inworld from an outside number. Greatly extending the reach of the Second Life experience, AvaLine lets friends, customers, colleagues and business associates connect to the Second Life viewer via a landline, cell phone or VoIP application.