When it comes to marketing, there are a lot of different ideas and strategies out there that have been “proven” to be most effective. However, with all the new advances in technology over recent decades, and especially in just the last few years, one form of marketing really has emerged as the forerunner for marketing your business: digital marketing.
What Digital Marketing Encompasses
Digital marketing is a term that truly encompasses almost every aspect of marketing using the Internet, also known as Internet or online marketing. According to Angela Hausman, a contributor to Business2Community.com, the facets of digital marketing include areas such as search engine optimization, social media marketing, email marketing, content marketing, short message service marketing and any other marketing that comes in a digital form. [Read more…]