The evolution of the Internet has certainly changed the way we look at the world. The average person has five social media accounts and spends two hours a day connected to the internet. Understanding the digital landscape of a country can tell a lot about the ongoing trends and behaviour of the younger populace. It can provide useful information for businesses and even the government to get a pulse of the people and their needs, wants, and activities.
Japan has a population of over 127 million, 86% of which are active users of the Internet. 19% of the general public has at least one active social media account which translates to 24 million active profiles. Here are just some of the most popular social media platforms in Japan today. [Read more…]