901am has reported on a regular base about the shortcomings in the Microhoo era and we can now add one more to the list: PCWorld scooped that when searching on Bing for Why is Windows so expensive the new engine returns as first results Why are Macs so expensive.
Surprisingly this result comes from Yahoo Answers. Is the future of Bing a massive Yahoo! SEO campaign?
Yahoo CEO Carol Bartz claims Yahoo was never a search company. These ads touting Yahoo Search make her historical revisionism blatantly obvious. More →
Now that Carol Bartz has signed away Yahoo’s 20 percent search market share to Bing for a song, she’s revising history to justify her actions. Now she claims Yahoo was never a search company. More →
Immediately after handing over its entire search business to Microsoft, Yahoo takes a beating on Wall Street. It’s not hard to see why. Instead of the upfront billions Microsoft offered last year, Yahoo is now getting revenue share on search ads.
Sure, it’s a huge revenue share — 88% for five years — but this is Microsoft we’re talking about. Search is only the latest among Redmond’s many fleeting non-software obsessions over the decades. If Ballmer gets tired of Bing within the next five years — which is extremely likely, given Microsoft’s track record — Bing would fall behind Google in search innovation.
Yahoo, being stuck with Bing for the next ten years, would be thoroughly YaScrewed. Carol Bartz just put Yahoo’s fate in very, very fickle hands.
If the Bing parody ad was a blow to the Bing team’s self-esteem, wait ’til they hear about this: Microsoft is about to buy Yahoo’s search advertising business for several billion dollars, plus guaranteed revenue. More →
