IZEA, of PayPerPost fame, is preparing the launch of PayPerTweet according to AdWeek. Twitter users will get paid based on a flat fee pro tweet or depending on the amount of clicks they get. Users will be required to disclose sponsored tweets with the hashtag #spon.

When the platforms launches, launch is expected next week, we can prepare for a new shitstorm in a glass about advertising and disclosure and daring to make a quick buck from an online profile.

That said, if the Twitter team agrees with this advertising concept, possibilities for IZEA are big and one can only wonder why Twitter didn’t come up with this. IZEA could go big here and catch the eyeballs of bigger brands all while also linking up with big media companies, who have automated their twitter feed. Since the celebrity invasion of Twitter there are less media feeds in the Twitter Top 100, but many news corporations have more than 100.000 followers, both main stream media or new media. The reason why these feeds are the most appropriate ones to advertise on are simple: More →

PayPerPost, as it seems, is taking matters beyond blogs.

Launching the latest Facebook application, PayPerPost gives Facebook users the option to earn through a referral plan by simply posting PPP on their Facebook profiles.

This application comes with features for both Advertisers and Posties, and is tied up with the affiliate program for bloggers, making you eligible for the same $15 referral fee if someone signs up through your referral.

Know more about this from Facebook’s official blog.

PayPerPost is offering a $5 per post special according to a report at iMedia Connection.

Here’s the thing, it sounds like PayPerPost (PPP) is getting desperate by heavily discounting paid posting by dropping premium pricing. I know spin when I see it, and sampling offers are usually a sign that there’s a lack of advertisers, and hence a lack of liquidity in a business.

Ted Murphy’s spin:

This promotion provides an incredible opportunity for blog marketers to experiment with our system in order to determine what price and segmenting options provide the maximum return and fill rates in our marketplace

Decoded: we are running out of paid advertisers so we want to offer lower rates so potential advertisers can check the product out and hopefully become long term buyers.

Now I’m not even trying to get involved in the PPP/ ethics debate, I don’t use PPP although I did sign up for an account there when they launched so I could check them out. It’s not my thing, but having said that I’m not everyone so I don’t begrudge anyone running paid postings. But I can smell a fish from a mile off, and this one smells a little off color. Whether it’s the first sign of the end of PPP…it’s too early to say, but you don’t run these sort of offers when the advertisers are queuing at the door.

Ted Murphy, the CEO of PayPerPost, is a genius. Not because of what his company is doing, PayPerPost and paid posting isn’t my thing, but I find him a genius with my marketing hat on, because in years to come Ted Murphy and his marketing strategy for PayPerPost will be taught to kiddies at University in their ECommerce and Social Networking text books. It’s that good. Really.

Let take a run down of the PayPerPost (PPP) marketing strategy.

1. Launch a product without the one thing everyone said you should do: disclosure.

There are a number of competitors out there to PayPerPost, can anyone name more than maybe one? I can’t. PPP cut through because they intentionally left out forcing their “posties” to disclose the financial arrangement. Net result was a complete bushfire of outrage and indignation. Not even PPP itself could pay for that sort of attention and link love.

Remember that there is NO such thing as bad publicity. All those indignified soles were NEVER going to sign up in the first place. However, not all of their readers would have shared these views, and the company received exposure to millions of people.

2. Get in peoples faces

Industry events, even industry Top 100 lists, just to provoke the haters to slam you some more. If Web 2.0 is all about Attention, then PPP has mastered the art. I can’t remember a week in the past 3 months where I haven’t read someone carrying on about the company. It’s literally a red rag to a bull play, PPP wants attention, it helps drive new “posties” and advertisers to the company. Most people are grown up enough to make up their own minds…but they need to know you exist, what better way than to whip up the haters.

3. Hire a prominent opponent

Robert Scoble and PodTech have decided to turn down payment for Scoble speaking at the “Postiecon”, but he’s still speaking at it (and the time of writing). Whether he is for them or against them makes no difference, his credibility is being leant to the conference by his appearance. Just word of his appearance has whipped up a whole pile of PPP discussion in the blogosphere (me included). Lots of mentions, lots of attention….lots more visits to their main page, potentially lots more signups and advertisers…you get the idea.

4. Self Promote

Have you checked out the PPP’s fly on the wall style documentary (or should that be mokumentary) Rockstartup? I watched an episode and I really wanted to reach through the screen and punch half the people in it. Jeff Jarvis covered it at Buzzmachine last week. Yes, it’s awful, yes it makes them all look like grade A w*nkers, but as a promotional tool to get more attention? it totally rocks (pardon the pun). More attention = more visitors = more posties + advertisers.

5. Thick Skin

The above 4 sound simple, but having a think skin is the magical ingredient that makes PPP’s marketing strategy work. It’s not nice being slammed in any shape or form, and yet if you can hold it together, take the blows, and the end of the day you laugh all the way to the bank…just as PPP is now undoubtedly doing.

Tags: PayPerPost

That’s right, what was portrayed as a done deal is a nogo. Nick Wilson says:

After much discussion, we’ve decided that the deal proposed by PayPerPost just isnt right for us or our community. It’s regrettable that we should part ways as I still feel that Dan and Ted are stand up guys breaking new ground, but in the end, the deal was just not right for them or us.

I have no idea who screwed up here, but to go out and talk about a deal before it’s 100% done is just plain stupid.

Nick also tells us that the Metrics service will be open source’d, and that ScribeFire still is the new name for the Firefox blog editor that Performancing have been offering.

According to TechCrunch PayPerPost has acquired some of the Performancing.com assets. First off I’m not certain this even will honestly salvage Performancing or PayPerPost. It’s like one sinkingl venture buying another sinking venture. The money had run out at Performancing I’m sure as the funding was probably limited to one of its founders and some money it was making from ad revenue.

Apparently the ad network, and the firefox plugin will not be sold. Ok those were the two most valuable assets IMO. So basically PayPerPost bought Performancing Metrics, which was a half decent tracking client for blogs, and it bought access to the 28,000 bloggers in the Performancing Community.

I’m not sure if this really benefits the Performancing Community any, in fact I think it signals a quick end to it. And I also think it sends a signal that the Performancing Ad Network is a bust. Something I saw pretty vividly from the start. Especially they were essentially trying to compete with Google as far as micromonetizing small publishers.

The only good thing I see in all of this is a potential spinoff of the Performancing for Firefox Plugin. I really disagree with Tony Hung in thinking this is huge news for either one of these sinking ships.

TechCrunch broke the story that controversial paid post service PayPerPost will update its policy tomorrow. In the press release, that TechCrunch got hold of, they’re sort of pointing fingers to the recent movement from the Federal Trade Commission concerning affiliate marketing and such.

From the press release:

PayPerPost’s new Terms of Service require participating content creators to fully disclose site wide with a prominent Disclosure Policy or on a per post basis. To cover the increased blogger and marketplace costs of the company’s new policy, PayPerPost is raising the minimum price per post by one dollar to five dollars per post.

Hey, more pay and more transparency. The PayPerPost critics must be thrilled.