Digital marketing is a curious activity in itself. So much is changing about the digital landscape and how people absorb different types of advertising that it can be very challenging to figure out what the best focus is if you’re trying to promote some aspect of your business or even your personal life. Ultimately, research and higher knowledge about different digital topics are what is going to take you to the next level of success.
There are several different avenues of greater knowledge that will help your marketing savvy. You can get different types of certifications that will help you improve your understanding. You can attend small business seminars. You can listen to some of the best marketing podcasts that are out there. And, you can make a point to follow social media trends as they are inherently connected to the communication infrastructure.
Certifications
One of the more official ways to gain greater knowledge of digital marketing techniques is to get different kinds of certifications. On the upper level, you could get a PMP certification. On a lower level, you can even look for technical certifications like how to use Photoshop or how to work your way through a WordPress system. Depending on who’s doing the accrediting, the certifications may have more or less clout in the business landscape.
Small Business Seminars
If you attend small business seminars, that’s another good place to pick up knowledge about digital marketing specifically. Since online content is such a competitive space these days, the more you know about what other businesses are doing, better you can be proactive about your own goals and techniques. Especially if you are a small business, that means your messaging has to be that much more focused and discrete when it comes to online environments.
Listening To the Best Podcasts
There are a lot of great digital marketing podcasts that you can listen to as well. This is one of the best ways to stay entirely on the cutting edge of technology, as there are consistently speakers and interviewers who are willing to put their information out in the online podcast format. If you automatically have your phone or computer set up to download the latest versions, this is a very efficient way to get the most recent information.
Following Social Media Trends
There is also the matter of following social media trends. It is entirely free to scan and see how people are interacting with each other online. You can figure out which techniques seem to be the best for starting conversations, and then utilize some of them for your own purposes. Online is a great place to experiment with branding options because there are lots of analysis points that you can collect for your benefit.
[Read more…]
How to Use Slideshows as Content on a Blog
Have you ever thought about mixing up the content on your blog and throwing a slideshow into the mix? The fact of the matter is that a good slideshow can definitely engage viewers, but you need to know how to use it as content of your blog.
7 Business Philosophies For Digital Startups
The times are indeed changing fast these days, a few decades ago, most business owners would have shrugged off the idea of using the online space as a marketing means. Now, not having an online component for your business is pretty much financial hobbling. The potential that websites, social media, and online advertisements bring for your venture is just too significant to ignore. Business philosophies might be in order. [Read more…]
Tying The Knot: Top Wedding-Centered Podcasts You Must Experience
Tying the knot comes along with a long list of things to do, pay, and organize. The modern bride doesn’t waste her time with 3-inch binders full of planning info. Today’s engaged couples use planning apps on their smartphones.
It can be difficult to remain level-headed through all the hustle and bustle of preparation for a wedding, but technology has made the situation much more enjoyable with many entertaining and informative podcasts. After all the excitement of being introduced to that gorgeous engagement ring, you’ll need something to keep the momentum heading in the right direction. [Read more…]
Incorporating SEO Marketing Inside Your Podcast Content
Even though you may not think of the contents of a podcast as being text per se, you can still utilize and incorporate search engine optimization marketing techniques inside of your production. It takes a little bit of planning, but the utilization of words in context can all coalesce together to create a natural style of promotional speech.
Some of the ways that you can mix your podcast with standard search engine optimization concepts are if you utilize SEO services, keep up with the latest engine algorithms, modify your narrative formula a bit for consistency, and bring social engagement into the picture while you’re doing your recordings. [Read more…]
3 Ways to Make Your Website Accessible To Those With Physical Impairments
When creating and designing a website, you may initially just be concerned with getting something decent up and running. However, if you want to truly connect with your visitors and turn them into lifetime and loyal followers and customers, you’ll have to reach beyond this point.
One demographic that can often get forgotten about when creating websites is those with physical impairments. But if you’re willing and able to create a website that can cater to these groups and help them feel empowered to use your site, you’ve just opened up a whole new realm of possibilities for yourself. To help you get to this point, here are three ways you can make your website more accessible to those who’ve sustained personal injuries or have physical impairments. [Read more…]