Chinaâ€™s most popular search engine, Baidu, plans to enter the European market. Details of this new development will be announced by Baidu CFO Shawn Wang this month during a Nasdaq investor conference, according to UK Telegraph.
But its success in home market is enough motivation to expand internationally and compete head-on against its Western rivals. To date, Baidu is the world’s fifth largest search engine with strong non-English speaking customer base.
“The pressure is on for a lot of showcase Chinese businesses to show they can compete in other markets,â€ said Daryl Arnold, Far East-based chief executive of digital marketing agency Profero.