Chicagotribune.com relaunched today with a bright, new look and additional features that enhance the user experience. The site is built on a new platform that is designed to better serve users in the broadband environment.
The redesign includes more prominent video placement to complement content and interactive tools that enable users to share photos, videos, opinions and stories. New article tools give users the ability to change the font size or view an article on a single page.
“This redesign underscores our commitment to adapting to meet our users’ needs in the constantly evolving online environment,” said Alison Scholly, Chicago Tribune vice president and general manager of Chicago Tribune Interactive. “The ability for more user-generated content creates a richer dialogue with our readers.”
The new platform provides standardized ad positions and a more streamlined process for local and national advertising sales across the network of Tribune Interactive newspaper sites. The added video placement also gives advertisers a new option for their online campaigns.