Never in a million years did I think I’d be writing a post about creative blog writing that referenced Seth Godin and knitting while also incorporating Alanis Morissette singing the Black Eyed Peas song “My Humps”.
It must be a full moon or something :) . Here goes…
If you’re a blogger who is genuinely trying to produce quality content, it’s increasingly challenging to distinguish yourself from the digital herd.
Especially if you’re blogging in a popular niche, how do you make yourself stand out? And if the topic of your blog isn’t exactly sexy, how can you make it more interesting?
As I was pondering this, this quote from Seth Godin hit home with me.
Most marketing is intentional. In this ad I will advertise this product.
So is most writing. A knitting blog writes about…wait for it… knitting.
Our mind is prepared for what we are about to receive. If it’s a sales pitch, we’re ready to ignore it. If it’s on a familiar blog, we’re ready for it to be familiar.
Real memories are created by surprises.
Real change is created by unexpected juxtapositions.
Speaking of surprises and unexepected juxtapositions, let’s take a look at Alanis Morissette signing her rendition of “My Humps” by The Black Eyed Peas.
What is intellectual, deep, emotional Alanis doing singing a song with lyrics like “What ya gonna do with all that junk inside your trunk?”
I had to check it out just to see if it was for real (it is), and I was surprised that when Alanis performs “My Humps”, it hits me on a much deeper level than I ever thought that song could.
Undoubtedly, it’s humorous, but the way she performs it, it becomes a haunting satire/parody.
Execution is everything. The same exact words, sung in a different way can produce a song with a completely different meaning.
It’s the same with blogging. With 50 million bloggers writing, the ideas get recycled endlessly, and it becomes increasingly hard to stand out.
You’ll hear most bloggers singing exactly the same lyrics with exactly the same interpretation as the person before them.
It’s like they think, “This is the song bloggers in my niche sing. Weâ€™re all singing the same words, so of course our songs will all sound pretty much the same.â€
This doesn’t necessarily have to be true though.
Really, if Alanis can find a way to bring depth to a song like “My Humps”, then we can certainly bring more meaning to our blog writing no matter how ho-hum, dry or superficial our subject matter is.
Alanis set herself apart by using irony, satire, and unexpected juxtapositions of words and emotions. She contrasted superficiality with depth and emptiness with emotion. The result is haunting, humorous, surprising and memorable.
In art, music, marketing, and blogging, a simple, seemingly superficial idea can be elevated to a higher level if it’s executed with depth and artistry.
When that happens, a knitting blog is interesting even to folks who don’t knit.