With a mission to “allow you to tell your own story in any online video”, Mojiti, interestingly, do not host or distribute video content themselves. Instead, they take existing video content online (for example, from YouTube or Google); integrate their technology to these videos in the form of interactive features such as speech bubbles, arrows, shapes and texts, etc; allowing users to personalize the videos to their liking. With this quiet acquisition of Mojiti, one can’t help but assume that this is the format Hulu’s going to take as they launch the site that was said to trample YouTube.
There is no confirmations yet, as of this writing, how much the deal was. However, there were rumors that the acquisition amounted to around $10 million.