ICE.com has launched an integrated podcast advertising program to be heard exclusively on the Personal Life Media network. The relationship focuses on leveraging the unique attributes of podcast advertising, including the ability to offer highly-emotive content similar to radio and television, but delivered online. Advertising in downloadable media benefits from the personal nature of “long tail” programming and the deep appreciation listeners have for their show hosts.
In addition to the 30-second audio ads that will run on more than 10 of the network’s most popular shows, each host will provide personal endorsements during their shows. Moreover, a 2-minute advertorial interview at the end of many of the shows will incorporate an interview with CEO Pinny Gniwisch.
“Pinny has distinguished ICE.com as a pioneer in innovative advertising concepts, said Susan Bratton, Personal Life Media co-founder and CEO. “He’s a fearless marketer with the assets and patience to be a leader in any next-generation media opportunity. Plus, promoting his beautiful jewelry to listeners of our relationship, personal transformation, beauty and aging gratefully shows is a lot of fun for everyone.”
To take advantage of the ICE.com and Personal Life Media advertising specials, listeners can go directly to the ICE.com site using the unique promotional discount code mentioned in the podcast. Listeners of Personal Life Media shows will enjoy a 20% discount on their jewelry purchases. Diamonds are not included in the discount as the phenomenal pricing at ICE.com and companion site DIAMOND.com does not allow for a further price reduction.