After years of reporting on emerging trends and changes in the Silicon Valley tech industry, Red Herring magazine is embracing digital media and transforming its publishing model by launching an electronic edition. Powered by Olive ActiveMagazine, a web-based and easy-to-navigate solution that preserves the magazineâ€™s original layout, viewing Red Herring on the web is now as compelling and easy as reading the magazine in print.
The electronic edition is part of Red Herringâ€™s strategy to expand reporting coverage and analysis to a broader circulation base. The company hopes to attract up to 500,000 digital subscribers globally over the next two years, and it already has readers from all over the world.
“As shown by the strong interest in Red Herring Europe 100, Red Herring North America 100 and Red Herring Asia 100â€“ tens of thousands of entrepreneurs and companies are determined to make a difference in many (new) regions around the world. An electronic edition allows us to reach this increasingly global audience without increasing our print production and distribution costs,” said Red Herring publisher Alex Vieux.