A study among the music industry executive conducted between December and January points to resistance to DRM on an industry level as well, not just among consumers.
- 54% thinks the current DRM system is too restrictive
- 62% thinks that losing DRM would improve digital music’s standings
- 58% of the â€œlarger record labelsâ€ thinks that dropping DRM would boost sales
- 73% outside the record labels thinks that dropping DRM would boost sales
Right. So why is DRM still here? Well, we all know the answer to that: Fear of copy-craziness and the need to control the products. Still, DRMs are easily cracked and a quick search online gives us access to lots and lots of music. In my opinion, record labels needs to embrace digital music and offer downloads for a reasonable price, in any format or bitrate I prefer. Seriously, I wouldn’t even consider to buy a MP3 file in 192 kbps. Give me lossless, and let me worry about the size on my hard drive.
BBC News have more on the study. Mind you, it was made after Steve Jobs post Thoughts on Music, so I’m guessing we might see other numbers if the study was conducted today. What Steve says goes, right?