“TripAdvisor.de and .fr mark a major milestone in our global deployment. Travel is a global pastime and TripAdvisor represents the views, opinions and interests of travelers around the world, and we recognise that there are also important differences between nationalities. Travel planning and sharing information is one of the top uses of the web in both France and Germany and this initiative will provide those travelers with both unparalleled global access and a local focus,” said TripAdvisor Europe managing director Marc Charron.
Approximately two million travelers from France and Germany already visit tripadvisor.com monthly, indicating interest in TripAdvisor’s unique offering. France and Germany are an integral part of the TripAdvisor global community, and the company expects to see rapid growth in these markets, with the debut of localized sites.