It was just a matter of time, since it totally makes sense. The New York Times have the scoop.
The company plans to announce on Tuesday that it is creating a mobile advertising network that will allow marketers to place ads not only on its mobile services, but also on those of other online publishers. And Yahoo is offering tools to help publishers customize their content for easier use with its mobile search service.
Mobile internet and the monetization of it will be one of the big things this year. We’ll see Yahoo and Google battling it out with various ad solutions, but also startups trying to carve a niche. Prepare for lots of big deals and people getting rich in the mobile segment this year.