Are Seth Godin, Guy Kawasaki and Jason Calacanis really too self-worshipping in building their online brands? Or is Valleywag wagging the tongue in accusation a bit too much? (See what’s said about Robert Scoble and Steve Rubel and a few other blogcelebs. Hoo boy.)
With millions of websites/weblogs, aren’t strong personalities required to win out? Name a few A-list bloggers that do not have “strong” (i.e., self-promoting) personalities. Okay, maybe Darren Rowse and Steve Pavlina. These two earn most of their income from revenue-producing websites (or just one in Steve’s case). The others above mostly earn their income from offline activities.
Does the means of earning a living determine how aggressively a blogger has to self-evangelize? As a bit of a foot-in-motormouth myself, I’d have to say you need to stand out online if you want to be in the blogosphere’s A-ranks. What do you think? Note: the infographic below is done to the best of my knowledge and may not be accurate. It suggests there are no bloggers who earn income from all the indicated sources simultaneously, at least not publicly.