MySpace revealed the results of a recent movie exit research study conducted for them by The Nielsen Company, which said that MySpace is the most frequently cited web source of information among consumers 15-24 years onle. Forty-two percent of consumers 15-34 years old that viewed information and/or ads for the films on the web viewed those promotions on MySpace.
Nielsen compiled results of this study using an in-theatre methodology during the opening weekend of 13 major Hollywood studio and independent film releases over the past two years. Movie titles included The Omen, John Tucker Must Die, Step Up, Jackass Number 2, Employee of the Month, 300, Redline, Bratz, Sydney White, Step Up 2: The Streets, Forgetting Sarah Marshall, Get Smart, and The Dark Knight. All films collectively grossed approximately $409 million in opening weekend box office revenue.