New media like blogs, social networking sites and mobile phones are becoming potent tools in politics. Itâ€™s very evident in the campaign of U.S. presidential hopeful Barack Obama. Another case in point is the recent election in Malaysia.
The Herald Tribune reports that Malaysian Prime Minister Abdullah Ahmad Badawi has admitted its big mistake of underestimating the power of the Internet. Though his coalition retained power, it failed to snatch the parliamentary majority because they relied heavily on government-controlled traditional media such as TV and newspapers.
On the other hand, the opposition has make the most of the Internet and text messaging to reach out to young voters and discuss the pressing problems in Malaysia like corruption, religious issues, and racial tensions. Through these initiatives, the group has increased its seat in the Parliament.
In case you miss the point, here it is again: Do not underestimate the power of the Internet. Or elseâ€¦