At a time when independent documentary films are experiencing a creative boom, yet theatrical distribution channels have gone bust, the beta launch today of SnagFilms helps both independent filmmakers and iconic production companies â€“ and the audiences that want to see their movies.
SnagFilms was created to address the bottleneck in distribution for quality documentaries that has left many great films unable to reach their potential audience or to provide a viable financial return. It also offers established media companies with deep libraries a way of getting â€œlong-tailâ€ documentaries out of the vaults and before a worldwide, on-demand audience.
Founded by Ted Leonsis, AOL Vice Chairman Emeritus and producer of award-winning documentary films; backed by Leonsis, AOL co-founder and Revolution LLC Chairman Steve Case, and venture capitalist Miles Gilburne; and led by industry veterans, SnagFilms brings the best nonfiction films to a global web audience, promotes viral web distribution through virtual movie theater widgets, and encourages users to engage with the filmsâ€™ issues and supporter communities.
At launch, more than 250 films are available for immediate streamed playback, requiring no software downloads, sign-ups or waiting, and an additional 200 films, already under contract, will be added by mid-August.