After years of clamor against the ever limiting Digital Rights Management (DRM), many record label companies has yielded to the popular demand of the online community. The latest casualty is Sony BMG Music Entertainment.
According to BusinessWeek, the company has decided to sell part of its collection without this copyright protection software, starting this first quarter. Perhaps the decision of other major companies such as Warner Music Group and Universal Music Group to go DRM-free is the strongest motivator for rather this sweet surrender.
But donâ€™t get excited now. When Sony BMG declared it will share part of its collection, it is the non-selling, crappy part of its catalogue. The first batch of DRM-free audio files will come from those artists selling less than 100,000 units. This cunning yet clever lip service can lure many innocent online music buyers to believe that they can buy any song without this copyright protection.
Then again, letâ€™s give Sony BMG a chance to prove its sincerity. After all, this DRM-free downloads is just a trial phase which will run for six months.
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