Universal Music Group (UMG) and Meebo have entered into an agreement to provide Meebo users with ad-supported videos from many of the most popular chart-topping artists in the world. The agreement will kick off by Meebo featuring artists Kanye West, Ludacris and The Killers at Meebo.com, where users will be able to view videos from the artists to promote their new albums. To augment the promotions, UMG will embed Meebo Rooms on official artist pages to enable real-time social interactions among fans.
The agreement with UMG creates opportunities for Meebo users to enjoy premium content and gives UMG access to premium promotional space to create significant online buzz for their artists. In addition to featuring new, hit videos on Meebo.com, UMG will utilize Meebo Rooms to enable real-time social interaction for fans visiting UMG artistsâ€™ official web properties. In the past, UMG has used Meebo Rooms to power a number of popular events, including an online listening party for Kanye Westâ€™s Graduation album and a live chat with hip-hop icon LL Cool J.