Though you’ve been able to access Amazon from the Safari web browser from the word go, the standalone app introduces an interesting new feature: Amazon Remembers.
Using the iPhone/iPod Touch camera, users can find products based on images they’ve snapped. So, you could pop into your local high street store, snap a picture of the exorbitantly-priced gadget, and then get Amazon to find you a cheaper version.
If it works, this is a great feature to have. It saves the user having to tap in the make and model number. I guess it will work a little better on the later iPhone models which have (marginally) better cameras.
Presumably it uses a variant of the near-ubiquitous face recognition technology found in many digital cameras. I wonder if it’s harder to recognise human faces or variants of different classes of gadgets?