To many in the Silicon Valley developer crowd, Bing stands for “But It’s Not Google”. Even at its very announcement, Bing was thunderously upstaged by Google Wave. Even the public equates search with Google, so much so that searching is “googling”. Despite Ballmer’s chair-throwing hatred of Eric Schmidt, Bing is still far from a challenge to Google.
College Humor rubs all of that in Microsoft’s face, with a parody ad that encourages you to google stuff on Bing.