According toThe NPD Group, an aggressive â€œbuy-one-get-oneâ€ promotion by Verizon Wireless helped RIMâ€™s BlackBerry Curve move past Appleâ€™s iPhone to become the best-selling consumer smartphone in the U.S. in the first quarter of 2009. RIMâ€™s consumer smartphone market share increased 15 percent to nearly 50 percent of the smartphone market in Q1 2009 versus the prior quarter, as Appleâ€™s and Palmâ€™s share both declined 10 percent each.
Based on U.S. consumer sales of smartphone handsets in NPDâ€™s â€œSmartphone Market Updateâ€ report, the first-quarter 2009 ranking of the top-five best-selling smartphones is as follows:
1. RIM BlackBerry Curve (all 83XX models)
2. Apple iPhone 3G (all models)
3. RIM BlackBerry Storm
4. RIM BlackBerry Pearl (all models, except flip)
5. T-Mobile G1
Smartphones, which represented just 17 percent of handset sales volume in Q1 2008, now make up 23 percent of sales.