Facebook’s relentless drive for innovation is part of the reason it’s the number one social network in the world today — but as any adventurous developer will tell you, with relentless innovation often comes ridiculous errors. Not only is Facebook singling out your less popular friends, its algorithm is now asking people to reconnect with their dead friends.
The problem is amplified by Facebook’s need to focus on people instead of content. When your Facebook feed shows the occasional dead link, the error carries little emotional weight. When Facebook recommends the occasional dead loved one, tempers flare. Algorithms are great, and I love how they bring up the best content from my network, but Facebook simply can’t afford to treat people the same way it treats content.