Global revenues from mobile music services will reach nearly $14.6 billion by 2013 despite a fall in ringtone sales, a new report from Juniper Research revealed.
The Juniper report also found that many of the key hurdles to mass adoption of full-track services have been significantly reduced, notably handset form factor, memory constraints, and (in some markets) a reduction of data costs. It said that these factors, allied to the increasing willingness of the major labels to participate in mobile ventures and the proliferation of user-generated content in the mobile space, were likely to drive push adoption and usage levels still higher.
Much of the recent interest in full-track downloads across the industry has been stimulated by iPhone and iPhone 3G.
The Juniper Research report includes historical, current and forecast market sizing through to 2013, including data on service usage, user numbers, pricing, user spend and end-user revenues together with scenario-based forecasts of the impact of the economic downturn on mobile music adspend.
Details of the report Mobile Music: Videos, Streamed, Full Tracks, Ringbacks, Ringtones & Downturn Analysis 2009-2013 (5th edition) can be freely downloaded.