Mobiluck, a privately-held mobile services company that offers a location-based mobile social network, has exceeded one million members worldwide since the launch of its service two years ago. MobiLuck allows users to find nearby friends, people and places using simply their mobile. It is one of the largest worldwide location-based mobile social networks in the world and the fastest-growing with 6 000 new members per day. Page views tripled over the last three months to 42 million per month.
Mobile social networking is the number one use of the mobile internet worldwide and a billion people will be doing it by 2012, according to Pyramid Research.
MobiLuck’s users average age is 23 and come mainly from the US, Europe, India, Middle East and South Africa. This new generation of users is making the most of their mobile, using it as their primary connection to the internet. They want a full social networking experience on the go so they can be always connected with their friends wherever they are. They constitute an attractive audience for brands and premium ad agencies who are currently seeing 2% click through rates on their ads on MobiLuck.