O2 may still be reeling from its recent loss, but it’s not resting on its laurels, and has partnered with the Shazam music discovery service, finding a new way to make money from its impatient customers.
Some smartphones already have Shazam as an application, so no worries for those users who desperately need to know what that song is, but for those on O2 with lesser handsets, they can now call the 2580 short code, hold their cellphone’s microphone to the source of the music for a few seconds, and then have details of the song texted back to them via SMS.
Oh yes, and there’ll be a nice little link so that people can purchase the track, assuming they have a handset capable of handling that.
Now, fair enough, the 2580 service is already available on other networks, but Shazam and O2 are keen to point out how “for” music O2 is. Probably because it’s got a funny looking dome in London named after it.