VideoEgg has released AttentionRank, an innovative ad delivery approach to optimize the placement of brand advertising and maximize user attention and engagement. AttentionRank is a systematic approach that identifies when and where users are most receptive to a brandâ€™s messageâ€”evaluating media not on an impression basis but on its ability to capture attention. By analyzing three key factors â€” engagement with the ad, time spent with a brand message and secondary user actions such as click-through rates â€” AttentionRank enables VideoEgg to understand where to place brand messages to capture user attention, increasing the time users spend with an advertisersâ€™ content by an average of 15 percent.
AttentionRank enables the company to provide brand advertisers more time spent with their content. Having delivered hundreds of brand campaigns, VideoEgg has gained insight into how time on page, ad size and placement, content and user mode influences the attention value of media.