After announcing their Google TV initiative, it looks like the search engine giant has struck a deal with DirectTV that may help boost Google’s revenue beyond its digital domain.
Today, weâ€™re announcing a strategic partnership withÂ DIRECTV through which Google TV Ads will offer inventory on a broad selection of television networks available on DIRECTV.
DIRECTVâ€™s national satellite inventory on Bloomberg Television, Centric, Chiller, Current TV, Fit TV, Fox Business, Fuel, G4, Ovation, Sleuth and TV Guide will be available through the Google TV Ads platform across all dayparts, including primetime. DIRECTV is the largest satellite provider in the U.S. and the second largest television distributor by household reach. This partnership, combined with our existing relationship with DISH Network, means that youâ€™ll be able to reach up to 30 million satellite households with Google TV Ads. Â (Inside Adwords)
This move should help diversify Google’s revenue stream which mostly relies upon its search engine in order to pay the bills.
It should also help keep the search engine fiscally afloat in the chance that digital advertisers begin to flock towards Facebook due to the social networks enormous growth.
It will be interesting to see if cable companies follow their satellite brethren and court Google TV ads as well (although many may refrain due to Google’s entrance into the world of fiber).