With iPad 2 out, some are wondering whether or not a decent competitor will emerge to challenge Apple’s crown for king of the tablet devices.
Although Motorola’s Xoom is barely surviving the tablet wars, it doesn’t appear that they (or any future Android tablet) will be able to compete against iPad 2 in the near future due to 3 simple blunders.
The Price Isn’t Right
It doesn’t matter how many bells and whistles your tablet has, if you can not compete on Apple with price, then you should not be surprised if your tablet collects dust in the store.
Apple is currently selling a WiFi iPad 2 for $499 as well as a 3G model for $629 without a contract.
Unfortunately many Android tablets are $100 more expensive or require a 2 year contract which won’t appeal to users already in a contract via their smartphone.
AndroidÂ manufacturesÂ need to find a way to match Apple’s price (without a contract) if they want to gain the attention of consumers.
If You Show Them, They Will Buy It
Instead of creating fancy video stories about the Android tablet,Â manufacturesÂ need to instead highlight what users can do with the tablet (which is ironically what Apple does with iPad 2).
Samsung has recently done this with their Galaxy Tab 10.1 (as seen in the lengthy video below).
While the music needs some work, showing consumers how they can use the Galaxy Tab 10.1 in real life can help convince people why they need to buy a tablet for over $500 USD.
Ever notice how iPad 2 always gets preferential treatment at Apple, Apple or even within a wireless carrier’s store?
This is probably because AppleÂ demands that their products receive prominent displays or (at the very least) be show cased by themselves and not next to rivals.
Why most (if not every)Â manufacture has notÂ requested the same treatment is perplexing, as customers can’t buy what they can not easily see.
Companies like Samsung, Motorola, etc. need to start requesting the same treatment in order to boost visibility, instead of letting carriers, store managers, etc. dictate where and how the Android tablet is presented.
Any Other Tips?
While it would be wise for manufactures to release mature products to the market (note: no more beta software), doing these could help boost Android’s market share, preventing Apple from gaining a monopoly upon not only the market, but the developer ecosystem as well.
What other tips would you recommend Android OEM’s follow in order to thwart iPad 2’s rise? Feel free to list ideas in the comment section below!
Image Credit: Android Community