Implementing the latest and most effective marketing techniques is crucial for staying ahead of the pack and connecting with consumers. SEO is undoubtedly one of today’s most popular strategies because it’s useful for businesses in nearly all niches.
Here are three reasons why it should be a part of your marketing campaign.
1. Lead generation
When search engine users are able to find your content on the first page of rankings, it inevitably results in a considerable number of leads. Rather than spending time trying to reach your audience through outbound techniques, SEO lets consumers come to you.
When they take the time to perform a search for a topic relating to your business, many visitors that come to your website via search engines will already qualify as potential customers. This means you can expect a solid conversion rate and a favorable ROI.
With many industries becoming saturated, it’s more and more important to be a unique brand rather than just another business that offers a product or service that hundreds of other companies also offer. Creating brand equity can help your business seem more appealing and is key to long-term sustainability.
When consumers see your business name turn up time and time again in search engines, it tends to resonate with them, and over time your name will stick in their mind. This will inevitably serve as a trust builder: consumers will feel comfortable making a purchase and many first-time customers will become repeats.
3. Competitive advantage
In today’s business world, the companies that fail to adapt to modern marketing trends are often the ones that lose out on leads and sales. Say one company uses effective SEO strategies and establishes a strong presence within Google and other search engines.
That company is positioned to receive a large volume of ongoing traffic potentially for years to come. Compare that with another company that uses outdated techniques and doesn’t take the time to run a legitimate SEO campaign.
That company is likely to lose out on valuable traffic and will probably be left in the dust after a few years. Since not everyone in your industry is capitalizing on SEO, this will give you a definite advantage.