When it comes to finding business and having success in the real estate industry, networking and getting your name out there can have a huge impact. And although accomplishing these types of tasks traditionally involved handing out cards and putting your face and phone number on any flat surface in your area, things can get a whole lot simpler and cheaper if you’re able to take advantage of the Internet to help you market yourself.
One aspect of Internet marketing for real estate agents that can be extremely beneficial is a blog. However, having a successful real estate blog requires some extra attention given to certain areas that other blogs may not necessitate. To help struggling real estate agents create a blog they can be proud of, here are three tips for having a more effective real estate blog.
Conduct A Reader Survey
There is a lot of information out there that your customers and clients can find on their own, but what may not be out there for them to learn is information about the specific area in which you are conducting your business. By providing this type of content for your readers and answering the specific questions of citizens in your area, you can have greater blogging success.
To accomplish this, Melissa Culbertson of BlogClarity.com suggests for real estate agents to conduct reader surveys to find out exactly what information your readers want to learn. This will help you create custom content for your distinct readers and their needs, making your blog much more effective.
Spend Time On Your Photos
Arguably the most impactful part of your blogging efforts will be the photos you showcase. According to a Zillow-contributed blog on Forbes.com, quality photos are now how many home buyers experience the important aspect of “curb appeal”. Gone are the days when you have to drive by a home in order to know what it looks like, necessitating the taking of amazing photos for display on your blog.
To get the best photos of your available properties, make sure you have the right photography equipment and beautiful staging for anyone looking at these photos to enjoy. Include multiple images of a property in your blogs to get the maximum impact from your photos as well.
Use Social Media Consistently
Social media use can make or break a real estate agent. However, it’s important to remember, as advised by Hootsuite contributor Katie Lance, that real estate social media work is local social media work. Therefore, the strategy should vary a bit from a national social media campaign. This means including detailed information about specific places, neighborhoods, and attributes found only in the location in which you’re working. By tweaking this aspect of your social media efforts and cross-promoting the blogs you’ve written, you can get a stronger local following both on social platforms and on your blog.
Having a successful real estate blog as an agent can really help you get more visibility within your community. Implement the tips mentioned above to have the most success with all your real estate blogging efforts.