In today’s cutthroat business world, you have to do anything you can to make yourself stand out from the crowd in order to get the job or position you want. However, there are times where even though you may seem like the ideal candidate for that job you’re applying for, you still won’t get it. And while this may have nothing to do with who you are, it may have a lot to do with how you’ve marketed yourself and how marketable you appear to employers. To help you reach the career aspirations you’ve been dreaming of, here are three tips for making yourself more marketable to employers.
Get Yourself More Education
Even if the position you’re applying for says that only a bachelor’s degree is required, those who have even more relevant education may have an easier time getting their foot in the door than those with just the minimum education requirements. In fact, according to CollegeAtlas.org, people who have college degrees have higher earning potential, more job opportunities, better benefits, and more job satisfaction than those who have less education.
For many people, it’s not plausible for them to get back to a college campus in order to complete the degree they need to get the job they want. Luckily, that isn’t the only option. Today, there are innumerable ways to get an education while still living an adult life. These options include taking classes online, finding internships or mentoring opportunities, getting equivalent experience and more.
Keep Your Social Media Accounts In Check
If you haven’t heard it before, take it to heart now: a bad reputation on social media can destroy your chances of getting a good job. While you might think that looking through your personal profiles should have no bearing on your ability to perform your work, employers are checking up on their prospective employees online more than ever.
Not only can having a bad social media presence be a big deal, but having an amazing social media presence can be a big deal too. According to Britni Danielle of ClutchMagOnline.com, many employers are now checking out Klout scores to see if your online popularity and influence could be a benefit to the company. If you have a high Klout score, an employer may be more likely to hire you over someone with a lower Klout score.
Become an Active Member of Your Industry
Getting involved and becoming a fixture in your specific industry is another great way to make yourself more marketable to future employers. So much of the business world involves networking that knowing a lot of people or being well known by others in your industry is a big plus in the eyes of employers.
To have an easier time when looking to get involved in your industry, Sonia Cuff, a small business owner, shares with LinkedIn that the keys to networking within your industry are showing up, contributing, and sharing. If you can get these three areas down, you’ll be well on your way to being an active member of your industry.
Having the ability to know what an employer wants and to attain those skills or abilities is what being marketable is all about. By getting a greater amount of education, having klout on social media, and networking within your industry, you’ll have the skills that most employers dream of in potential employees.