In a world where most of the population uses social media, it’s a good idea for businesses to start looking at nontraditional methods of advertising. According to a recent eMarketer report, nearly one in four people worldwide use social media. That’s a vast resource for companies that are looking to tap into new and potential customers.
One of the simplest ways companies to market their goods is to create a blog. From plumbing businesses to artists, all kinds of industries can utilize blogs to market their products and services online. Here are four simple ways to use blogs for your online marketing campaign.
High Quality Content
It’s important to create engaging and informative content that shows you are an expert in your industry. The content should take on a tone that caters to your respected target market audience. It should also be interesting or entertaining to keep viewers coming back for more.
Don’t be afraid to post different types of content to your blog, including videos and pictures. The more engaging your blog is, the higher the rate of returning visitors will be.
Engage the Audience
Building a community around your blog is easy to do. All it takes is a little participation from your biz and its audience. Engage audience by leaving open-ended questions that encourage communication. You can also post polls, special Q&A sessions, or even contests.
People like to feel special. This is also why you should include exclusive offers on your blog that only your community has access to.
Create a Social Hub
Your blog is one of the only pieces of the web that you can have total control over. To launch a notable online presence, create a social hub with your blog as the central key point. Connect your blog to your company’s website, online store, and all of the social media accounts that you may have, including Facebook, Instagram, Google+, YouTube, and Pinterest.
Another critical element to a good blog is daily content. Create an editorial calendar with the days you are going to post new content, and stick with it! Make different themes for different days, including Throwback Thursday or Motivation Monday.
Build a network or community around your blog. You can tell your friends, family and professional circle to share your blog with others. If you have business cards, don’t forget to include the blog’s URL on them.
A blog can be a fun way to connect with people while promoting your biz via social marketing. Remember to post engaging content on a regular basis, use your blog as a social hub, include special offers and savings, and also to network it.